Interesting blog post by Andy Vance, who touches on both the importance of transparency in animal agriculture (our passion here at Lacuna) and our industry’s sometimes condescending attitude toward consumers (one of our pet-peeves, as we recently noted).

Mr. Vance neatly captures the challenge at hand for producers and processors: how do we most effectively open the doors of our barns and plants to share information that (some) consumers and retailers are asking for, while avoiding the presumption that we can or should “educate” (read, indoctrinate) stakeholders about our world-view?

Lacuna believes one good starting point is to develop a comprehensive, end-to-end, approach to animal handling, in which objective data both enables and validates continuous improvement.Posted in Food Supply | Tagged consumerseducationtransparency | Comments Off